Brand Identity Design
for an expatriate consultancy

Gloworld is a company that offers personal and professional coaching for expatriates and their families. The brand needed a visual system that was aligned with the messages it wanted to communicate.
The solution came from the feeling of harmony, the kind of calmness people need in order to fulfil the objectives they pursue in life. After some research, we decided to communicate this idea with a symbol that represented water and its therapeutic nature.