Graphic Design & Art Direction

2020's biggest virtual talent festival took place in La Nave, Madrid. During the three days, the audience interacted with an custom made online platform divided into five different virtual spaces, including a live stream, games, shop, workshops and a networking chat.

The solution was to create a visual system that communicated directly to a young audience and managed all the different platforms this brand was going to live in, from a website and virtual platform, to documents or social media and outdoor print. The biggest challenge communication-wise was to get people to understand this festival was going to be online (due to Covid-19) and all the small details that made this edition so special.

Motion Design: Iren Black