Creative Direction
for a talent festival

Unleash was a festival that brought to the Theatre of Goya, in Madrid, more than 1500 people to witness the performances of many artists, inspirational talks and conversations with leaders from top companies.

The solution was to create a rather loud, techie and urban look to this edition. With the claim "The world's craziest talent festival", choosing fucsia as the main colour and selecting two typefaces (rather than having too many different messages, colours and typefaces as happened in previous editions) we created a visual system that could maintain coherence though digital, social, print or video, and communicate loud and clear that young talent is here to stay and change the world.

Photography: Cristina de Vaux
Art Direction: Marco Walker