Alan Walker is an English trainer, coach and facilitator with more than 30 years of experience. After deciding to follow a new professional path, he flirted with different logos and visual assets, but never had a clear identity that supported his brand. Alan Walker now needed a Brand Identity that reflected the true experience and value he offered.
The solution was to create a simple and clean identity that reflected the practical and to-the-point nature of his services. The symbol is formed by the initials in "Alan Walker", creating a person with open arms due to the importance of body-language in communication skills. Development and growth are also key visual concepts in this identity.