The premier hybrid young talent festival of 2020 unfolded both in Madrid and on your web browser. Over three days, participants engaged with an online platform that featured five distinct spaces, incorporating elements such as live streams, games, a shop, workshops, and a networking chat.
To address the diverse platforms the brand inhabited websites, live streams, workshops, social media, and outdoor print, a cohesive and impact-driven visual system. This system aimed to resonate with a youthful audience while integrating across the festival's online presence.
A critical communication challenge was conveying the festival's transition to an online format due to Covid 19, and maintain consistency and high-impact youthful verbal and visual language.
Initial Brand Identity:
BoomlikeUI Design:
Susana HerrerosMotion Graphics:
Rafael CotaCreative direction and design: Marco Walker
