Sondersland Fest

Creative Direction
for a virtual festival

2020's biggest virtual talent festival took place in La Nave, Madrid. For three days, audiences interacted with a custom-made online platform divided into five different virtual spaces, including elements like a live stream, games, shop, workshops and a networking chat.

The solution was to create a visual system that communicated directly to a young audience and managed all the different platforms this brand was going to live in, from a website and virtual platform, to documents or social media and outdoor print. The biggest challenge communication-wise was to get people to understand, first of all, that this festival was an online one (due to Covid-19) and also to understand the numerous small experiences that made this edition so special.

Initial Brand Identity: Boomlike
UI Design: Susana Herreros
Motion Graphics: Rafael Cota
Art Direction: Marco Walker